24 Hour Fitness - Alicia Sacramone
Client: 24 Hour Fitness
Campaign: We Are All Athletes
This campaign humorously conveys that, while the Olympic Games are the pinnacle of athletic achievement, there are victories in the day-to-day lives of regular people as well. Pictured are Alicia Sacramone, Olympic silver medalist in gymnastics, and everyday athlete Cherisma Feril.